Semalt Comprehensive Guide to Content Writing
Table of Content
- What is Content Writing
- The Hows of Content Writing
- A. Understand the Purpose of Each particular Content
- B. Research and Read Wide Before Writing
- C. The Writing
- ⁘ Represent the Brand’s Voice
- ⁘ How To Get Awesome Results With Your Website and Social Media Content
- Create How-To and List Articles
- Ask Questions
- Use Infographics
- Get Creative
- D. Proofread and Edit After Writing
- E. Use Appropriate Keywords
Content is king, but that depends on the quality of the content. High-quality content is the kind that can help grow and transform your business. Even if you have a well-designed website where you can connect with clients and customers, without quality content, Google might not favor you.
Besides, you also need great content to deliver powerful project proposals to your clients. Failing to deliver proposals in clear yet intriguing terms, might make you lose potential clients/partners.
Knowing how to create quality content can help you build your customer base, increase brand awareness, and generate higher revenue. This article provides a comprehensive guide on content writing and how Semalt can help by providing content writing services to your business.
2. What Is Content Writing?
Content writing means many things to different people. Whatever content writing means to you, the overall definition is that it is a form of advertisement.
It is the type of advertising that differentiates a brand from other brands and businesses. It is advertising that your company does both consciously and unconsciously. In short, content writing is who you (your business/brand) are. It ranges from blog posts and articles to social media posts, to corporate emails, even to video/audio scripts and the likes.
Since content is the bedrock of distinct branding for your business or organization, you need to tailor it to suit your business's personality as well as the needs of your customers and potential clients. Asides the process of writing itself, planning, proofreading, and editing are also part of content writing. The approach you take to content writing determines the result you get when you publish the content.
3. The Hows of Content Writing
Content writing services are there to help you get topnotch content that will give your business an edge among competitors. There are several strategies content writing services use to create topnotch content. Below are the important hows of content writing.
A. Understand the Purpose of Each particular Content
Whether you are writing the content yourself or outsourcing your content writing system to a content writing service provider, understanding the type of content you need matters.
There are various types of content, such as blog posts and articles, email newsletters, business proposals, social media posts, among several others. These all have different writing formats, and you need to understand the formatting principles for each to deliver high-quality content. For instance, you can’t use a social media post format to write an official email or business proposal; it just will not cut it.
When you understand each content's purpose, you will be able to tailor it to match the brand's style and suit the targeted audience. Such content will help you grow and maintain a professional relationship with your customers, clients, or business associates. So to write topnotch content, start by understanding your brand and targeted audience. Analyze their preferences and use that as a yardstick to create content they can relate and engage with.
B. Research and Read Wide Before Writing
Once you understand your targeted audience and your brand personality, you need to research and read wide before writing. Today, the internet and even the corporate world is filled with wrong or half-baked information. If a brand keeps on churning out false or half-baked information in content, it will lose its credibility as well as relevancy among customers, clients, and even competitors.
Imagine going to an online news outlet only to get false information; you might never feel inclined to bother reading their news again. What about a corporate email filled with grammatical blunders and misleading information? Such a singular email could make the organization lose its relevance among clients and customers. When your content is important and rightly informative, it projects your brand as a credible and reliable one.
C. The Writing
After the pre-writing phase, next comes the writing itself. Semalt believes that the kind of content your brand, business, or organization associates with determines your reputation and relevance among clients and customers. This is why the likes of Microsoft, Forbes, Google, and more continue to dominate the world today.
Their content type has set them up as a force to reckon with in the content scene. Semalt has also taken this approach and so only relates with high-quality content. This is why Semalt's customers always come back for more. The following are ways by which you can set up your content as a credible yet engaging piece.
⁘ Represent the Brand's Voice
Whether you are writing for your brand or as a professional content provider, you need to showcase the brand’s personality. Let your content reflect the brand and showcase its organizational culture. Most people tend to go for a bland writing style that has no heart/emotion; research shows that this does not catch customers/clients or the potential ones.
Buzzfeed, for instance, has a unique writing style that is recognizable anywhere. The funny GIFs, slangs, and allusions have set this organization apart positively. Of course, not all types of writing can play on funniness (you should not make a business proposal seem funny), but regardless, you can still make even the most neutral content reflect your brand's personality.
⁘ How To Get Awesome Results With Your Website and Social Media Content
• Create How-To and List Content
Generally, website and social media content are quite different from other types. How the targeted audience relates and engages with the content that you publish partly determines its success. How-to and list content tend to generate the most engagement among the audience. This is because they are usually written concisely enough to inform yet not bore them.
• Ask Questions
The use of questions is a highly interactive way of engaging with the target audience. To make this strategy work ask reasonable questions that would awaken their curiosity. Ask questions they would love to reply to or issues they would like to know the answers to. That way, they will interact with your article and fellow readers who comment on your blog or social media post.
• Use Infographics
Everyone loves pictures, memes, GIFs, videos because why not? Infographics speak a thousand words, all in one notable graphic. When you attach interactive infographics to your content, you make the content more intriguing to the audience. This would grab their attention and keep them caught up for a while. Also, it will keep them coming back to you.
• Get Creative
Overall, get creative with your content. Explore diverse avenues to keep your targeted audience engaged and hooked to your content. The conventional writing style does not always cut it. If you feel the need to diversify and branch out of the norms to make your content informative, relevant, and interactive, do it.
D. Proofread and Edit After Writing
After writing your content, you need to proofread and edit. Endeavor to read your content thoroughly and edit out fluffs, false, or irrelevant information. Analyze the content and see if it is fit for publishing. Proofread the content to ascertain that it is free of grammatical blunders and structural errors.
If possible, after editing and proofreading your content, let someone else also go through the work before publishing. That way, your content would be publish-ready. Any day, anywhere, proofread works shine better than articles with structural errors, grammatical errors, and false information. Publish-worthy content helps boost brand awareness, brand credibility, and also increases revenue.
E. Use Appropriate Keywords
Whether for-the-internet content or corporate management content, you need to use appropriate keywords to drive home your point. For instance, human resources managers and recruiters use keywords-identifying applications to pick out applicants with CVs and cover letters that suit vacancy requirements. This means that even if one of the applicants is highly qualified for the job, they will not get chosen without the right keywords in the CV. Even when drafting out proposals, newsletters, memos, and the likes, keywords are crucial.
More important, though, is keywords to internet-based content. Google and even other meta-search engines use keywords to rank relevant content when people search for words, phrases, or sentences. To have your website rank high on Google and show up on the first two search research pages, you need to make use of SEO.
SEO is search engine optimization, and this is what top ranking websites used in improving their visibility on Google. Of course, you know that most people glean all the information they need from the first to the third Google search result pages. What happens to the websites stuck to the Google background? Well, they get lost amidst the sea of less-visible content on Google.
This is why when creating topnotch content for the internet, you need to keep an eye out for keywords relevant to your content. When people search for keywords related to your content, it would then show up among the first few pages on Google.
Semalt has various products that can help boost your SEO as well as your overall page visibility on a search engine. Before long, you would see your website gaining overwhelming traffic and high sales.
Content writing is here to stay because content is indeed the king. But the type of content produced matters. Low quality and bland content can’t compete with high standard content in the content race. Whether you have a content delivery outfit or make content for your personal brand, you need to make use of high-quality content to stay on top of your game. Go for quality content, and the benefits of quality content will come to you.